The results of the project KONSENS shows the energy and CO2 reduction potential that can be reached by consumer-oriented policy measures, but also looks at their effectiveness and social implications. In order to conduct this analysis, the integrated environment-energy-economy model e3.at was used and extended by different types of households. Energy related policy measures were analysed with regard to their energy efficiency as well as their social impacts on different population groups. Stakeholders and experts were invited to participate in the project by taking part in several workshops. Special importance were given to the public and scientific dissemination of the results.